Meet the Man Behind the ‘Evolution of Dance’

He twists, he jumps around, and he's faster than greased lightening. And now Judson Laipply is the hottest download on the internet with this crazy routine. The Evolution of Dance is the last 50 years of popular dances all in one six minute routine. You know there are certain people in this world who if you see them at an event, things like that, you know exactly who they are. And then there are other people that people will just literally be like, well what have you done? And now I didn't actually do it, it wasn't something of a labor that caused that, but I at least always, for the rest of my life, will be able to say that I was the first YouTube viral video, and that carries some weight along with it, and a level of credibility that maybe didn't exist because now viral videos have become normalized to the point where people are impressed by that. Judson's Evolution of Dance has been viewed more than 20 million times in just two months. The best thing that YouTube did at the time was they had an incredibly easy user interface. When somebody approached me and asked me to put the video up onto my MySpace page, it was a group of high school students who, I had taught them a small version of the dance and they wanted to do the whole thing. And I said sure, how do you do that? And they said we don't know. I said okay, and YouTube had the easiest, cleanest, click here, pick file, upload, copy and paste. A motivational speaker from Cleveland, he came up with the routine to keep his audience entertained. The barrier to fame is so much lower than it used to be, it used to be in order to get famous you had to do something extraordinary. You had to be in a huge hit movie, you had to write a great book, where as now you can become famous, I don't want to say easily, but a lot easier than it used to be. And people like to have some sort of recognition and connection. (laughs) I know that one! (Sugarhill Gang's "Apache") (laughs) We decided to take Judson to the biggest stage we could find, Times Square in New York City, where we showed each other some of our best dance moves. (The Brady Bunch's "Keep on Movin'") (Michael Jackson's "Thriller") One, two! Rah! Rah! (MC Hammer's "Can't Touch This") (Elvis Presley's "Hound Dog") You want to give them a little snarl? And it didn't take long before he was recognized. Woo! (applause) I bet you this isn't on your tour! And so at the time it was really surreal because there were certain places I could go where I was actually known as the person who did that dance, within a smaller community of speakers and performers on the college market, which is where I was predominately working at the time. And then to see that transition to a random bus of people in New York, you know, at that time in New York City and I was just like oh, no way, I can't believe somebody else knows of this who didn't see it live. People always ask me question, they say, how do you think your video would do if it came out today? I don't know how it would do, but what I do know is the longevity of it would be but a fraction of how long the first one was, because there was nothing else going on at that time. So I was really fortunate that there was nothing else to take the attention away, where as a viral video today lasts a week maybe, tops. If you try to reverse engineer it, if you try to ask okay, what makes a video really go viral? I think one of the biggest factors is authenticity, that somebody's not trying to do something that isn't in line with who they are. One of the reasons the cat and dog videos are so popular is because they're not acting, you know? Nobody can make a dog or a cat do all the crazy things that they do, they're just authentic. I'll always get to be that person that had the first YouTube viral video, that is always, they're never going to be able to take that away from me. (upbeat music)

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