A Day In The Life Of The Naked Cowboy




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- He's selling nuts too. He's selling nuts, this guy. I told him, this is my market. ♪ I'm the Naked Cowboy ♪ ♪ Keep it revolving ♪ (alarm clock beeping) (slide guitar music) I generally get up around seven, when I sleep well. First thing I do, I walk straight to the kitchen, I put the coffee in the microwave. I'm writing a journal every day, and my journals, to me, are everything. You know, it's kind of like you're just constantly shooting for the stars, looking at the big picture, and you're basically, your life follows the patter of your thoughts. Life is tough. It's hard to stay motivated, especially if you're really keeping yourself moving. People always say: do you work out? And I'm always like nope, it's a gift. Pizza, beer, and cigarettes, that's all you need. I'm driven to succeed, to get publicity, to get numbers, to be seen, and to share, motivate, inspire, influence, and impact everyone. After about an hour, sometimes two hours of that, I take a shower, basically just get ready for work. (water splashing) Most people don't know I have the fastest shave in the east. Well I have a huge underwear collection. My wife is constantly putting 'em on boards, painting 'em, and I'm constantly getting a fresh supply of mediums. When they're brand-new, it's like putting on a new suit. You're like, ah, I feel confident today! (light guitar music) Towards the end of high school, I would imagine, somebody told me about this book, "Unlimited Power". Up to that point, I was a crazy, wild kid, in trouble all the time, going to the courthouse for, you name it, 50 different juvenile misconduct stuff. I'm reading the book and this guy says I could be anything I want, I could be rich, successful and everything else. Somebody actually, instead of saying I can't do something, said I could do something. I was trying to be a country singer, a model, an actor, or a body-builder. When I went to Venice Beach, California, 1998, to shoot for Playgirl magazine, (whistling) I went and played on the beach in a cowboy outfit, with my clothes, was ignored the entire day. The photographer who was shooting me naked said why don't you play in your underwear. I knew when I got in my underwear and did it, and nobody came over, I knew it right then and there. So that was, you know, the birth of Naked Cowboy, if you will. I went back to Cincinnati, my hometown, did the same thing I did at Venice Beach, I got in my underwear and boots and hat in the parking garage, came out and played. People went crazy, took pictures, and then the police arrested me and I got like a $69, or something like that, citation. But I got on the morning show the next day. (laughing) ♪ Well I'm the Naked Cowboy ♪ Sorry to interrupt you. - Oh, we like it. - So I paid $69 and I'm on TV, and I'm talking about how I'm gonna be the most celebrated entertainer of all time, I'm advertising Naked Cowboy. I basically went from Cincinnati all the way to Key West, Florida, and they got the news almost in every city. I call the police and the news. How could I not? And then a friend suggested going east, 'cause he said I could get arrested every two or three hours instead of every 10 or 12 hours. The cities are closer together. I went east for that reason. Happened to go to New York, happened to fall into Times Square, got a cheap hotel and came back for the second day. Two days became 16 years. My goal was never to be a street performer, and get a dollar and a dollar and a dollar. Ultimately, that's what it's come to. But the whole point was, get very successful, create a brand, and sell products worldwide, and get checks in the mail for the rest of my life. (light acoustic guitar music) Almost 18 years, nearly every single day. My routine of going in and everything, I'd like to say it gets easier all the time, but the winter's a tough time of year for a naked cowboy. If it's 20 degrees, like it's been lately, you're looking at 30 minutes, two hours in a garage, 30 minutes, when I come out of the cold especially, your body's all tight and it's tense. Working out is a stress reliever, and it just warms you up. (light acoustic guitar music) (tuning guitar) (light guitar strumming) ♪ Well I started off in New York City ♪ ♪ Playing a song or two ♪ ♪ All my gigs cut early ♪ ♪ And I didn't know what to do ♪ ♪ I tried country, rock ♪ ♪ Even blues ♪ ♪ Still my plans, they fell through ♪ ♪ So I hitched a plane to Venice Beach ♪ ♪ In jeans and boots ♪ ♪ Played for seven hours ♪ ♪ Barely made a buck or two ♪ ♪ I was ignored, even booed ♪ ♪ So I dropped my 501 blue ♪ Round two! ♪ Now I'm the Naked Cowboy ♪ ♪ Keepin' it real for you ♪ ♪ I'm the Naked Cowboy ♪ ♪ You gotta do what you gotta do ♪ ♪ Now I'm the nude sensation ♪ ♪ Yeah, does any do ♪ ♪ Swinging my but in my undies and I ♪ ♪ Play the same damn tune ♪ ♪ When I'm on the chalks ♪ ♪ The TV news ♪ ♪ Doing best, what I do ♪ Round three! ♪ I'm the Naked Cowboy ♪ ♪ Keepin' it real for you ♪ ♪ I'm the Naked Cowboy ♪ ♪ You gotta do what you gotta do ♪ I do about, I would say anywhere from 60 to $100 an hour, no matter what. You know, everybody thinks I'm a multi-millionaire because I'm so well known, so famous. I literally was out there for like three years, and never even took a dollar. Time Life, they did a piece explaining how I made $150,000 a year, and that's about more accurate these days, but that's working almost every day, with rent at $2,000, my car, exclusively for business, at $1,000 a month, car insurance, health insurance, parking's almost $1,000 in the city, where I park. So making $150,000 in revenue, I'm also spending like $80,000. Then I got a deal with Blue Island Oyster Company, now this is what we're really looking for. And we have Naked Cowboy Oysters that are sold in over 700 restaurants in the United States. I've gotten checks as much as $20,000 a month. Naked Cowboy Wines, we just signed this deal, in Hood River, Oregon. When I decided to get into the wine business, I knew only one company would fit the bill: Naked Winery. We have Naked Cowboy Hot Sauce, I also do personal appearances at $1,000 an hour in the city, $10,000 out of the city for a day. Just did Germany for Volkswagen. Not bad for an honest day's living. Do I think I'll retire? Well at this point in my life, I just turned 47, I think I could be old and do it. It's more about being funny. It would be funny no matter what. My goal has always been to get rich and famous, so until I get rich, I'm not quitting, that's for sure. (light acoustic guitar music) (whisking) (squeaking)